Origami Design Llc.
Our strategic framework ensures that our designs always reflect your company's core values and provide you with strong positioning and clear differentiation in the market place
Everyone can figure out how,
but only a few understand why.
A brand is a person's gut feeling about a product or service. Your customers need to know who you are and what you stand for.
AKA: the "why" of your company.
Our approach to design ensures that your "why" is reflected in all aspects of your brand identity.
We design brand identities for pioneers and trailblazers that are passionate about their cause. We design for companies that aren't afraid to make a ruckus. We are here to challenge the status quo. We often ask the uncomfortable questions and we love re-writing outdated definitions of good design. We are here to help design a better future - a sustainable future.
We must have the courage to ask direct questions and we need the freedom to give direct answers. If we were too afraid to directly ask the uncomfortable questions, how could we possibly help you find the right direction? Indirect and sugarcoated answers are diluted in their effectiveness, only direct answers lead to successful decisions and growth.
Designing a brand identity comes with a lot of responsibilities. Our strategic approach to design is based on principles of extreme ownership. This methodology ensures that we evaluate our design decisions objectively. The result is a design that fulfills a business’s needs and surpasses customers’ expectations.
If we are not ready to be vulnerable, we would never ask the hard and uncomfortable questions that lead us to answers that make our service better. When we show our own vulnerability we create a container of trust and safety in which we can ask you questions that will help us better your product and/or service. It's hard, but it's worth it.
A common question is: What if I don't make it?
We prefer to ask: What happens if you DO succeed?
What if tomorrow a hundred million people followed your advice, bought your product or used your service? How will this impact the world we live in? How would that affect the decisions you make today?
Sustainability is one of the fundamental principles of life. We believe that companies with sustainability in mind are the shortest way to a better future for all and we want to support them by providing a responsible and sustainable design that will stand the test of time.
Our biggest strength lies in our courage to be vulnerable. We are not afraid to say "we don't know" because we are confident in our process and ability to ask the right questions that will bring us to the right answer.
We aren't experts in knowing, we are experts in FINDING THE BEST: